How to Pitch Direct Response TV Buyers
The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
View ArticleAn Inside Look at How Teams Create Great Business Ideas When Subway Meets...
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
View ArticleWhy the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
View ArticleTwitter Unveils New Conversation Format, Buys Social-Media Tracking Company...
In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media...
View ArticleWant to Make Viral Videos? Look to Twitter TV Ratings.
Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
View ArticleWill Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
The internet media company is investing in journalists even as its core ad revenues continue to erode.
View ArticleThis New Technology Will Let You Make Purchases Directly From Your TV
A service announced at CES this year allows you to buy items from advertisements using your television remote.
View ArticleWhat You Could Learn From Budweiser's Heart-Melting Ad
The beer company has been on a roll. Here's how you can apply its success to your marketing.
View ArticleMarketing Was the Real Winner at the Super Bowl
Small businesses should follow the proven techniques of the big brands.
View ArticleAdvertising Will Soon Reach a Digital Tipping Point
Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
View ArticleOld School Marketing Platforms That Still Resonate in Our Digital World
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
View Article4 Tips for Making Millions Quickly Marketing Through Infomercials
Though often lampooned, these long-form commercials are the original viral-marketing success story.
View ArticleGoogle Is About to Change the TV Business Forever
Television ads could soon work a lot like digital ads.
View ArticleTime to Pull the Plug? 8 Real Threats to Traditional TV.
More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.
View ArticleDon't Waste Money on These 4 Types of Marketing
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
View Article4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
View ArticleHow Much Money Does It Take to Win an Election? (Infographic)
When it comes to getting elected, currency counts as much as policy.
View ArticleWhy the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
View ArticleTwitter Unveils New Conversation Format, Buys Social-Media Tracking Company...
In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media...
View ArticleWant to Make Viral Videos? Look to Twitter TV Ratings.
Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
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